Competitive Market Research: 5 Telepresence Products

by Andrew Manuel on May 17, 2010

When I went to Interop last month, I set out to visit companies that provided Telepresence products at the show.  So I visited the Cisco, LifeSize, Polycom, RADVISION, Vidyo, and Vu Telepresence booths.  I was able to discuss the various products with each vendor except at Cisco which did not have the Cisco TelePresence on display at their booth.  Probably because of the recent TANDBERG acquisition.

To help me understand the companies and products in this technology space, I did some preliminary competitive market research and created a presentation to show my findings.  I used the concepts suggested in the 280 Group’s Competitive Analysis Toolkit.  I compared each companies’  performance, funding and spending, management, products, positioning, partners, and market share.  Collecting such information can be used for further competitive analysis.

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Sample Customer Survey Presentation

by Andrew Manuel on April 9, 2010

Most of you understand the importance and benefits of customer surveys.

I conduct customer satisfaction surveys for my clients that include getting feedback and input on product features.  The target survey participants are IT managers and engineers who are using network infrastructure hardware and software.  One has even scheduled a survey every six months.

I provide the survey results on a slide presentation. Here’s a sample where you can view and use the survey questions and charts that present the data graphically:

Sample Customer Survey

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Product Management Application – IBM Rational Focal Point

March 30, 2010

Per my previous introduction to Product Management Applications, this writeup summarizes IBM Rational Focal Point.
IBM Rational Focal Point – provides a decision support system for market and business driven product, project, and portfolio management.  Features include:

The ability to create an information hierarchy for product portfolios, products, and [...]

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Product Management Application – Orcanos

March 23, 2010

Per my previous introduction to Product Management Applications, this writeup summarizes Orcanos QPack Application Lifecycle Management (ALM).
Orcanos QPack ALM 2.0 – is an application lifecycle management solution covering development lifecycle stages such as marketing and product requirements definition, system specifications creation, development, testing, and delivery.  It consists of the following modules and capabilities:
Market Requirements

Based on [...]

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Product Management Application – Ryma Technology Solutions

February 28, 2010

Per my previous introduction to Product Management Applications, this writeup summarizes the Ryma Technology Solutions.
Ryma Technology Solutions – provides 2 on-demand software applications:  Ryma FeaturePlan and Ryma IdeaScope.
Ryma FeaturePlan
Automates core product management by:

Providing a central information repository
Allowing users to capture market data using Market Sensing [...]

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Product Management Application – Accompa

February 26, 2010

Per my previous introduction to Product Management Applications, this writeup summarizes the Accompa Requirements Management Tool.
Accompa Requirements Management Tool is an on-demand (SaaS) product management system for managing requirements and feature requests, for use by product management, product marketing, engineering leads, project managers, program managers, and other personnel in similar roles.
And rather than me writing [...]

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Product Management Application – Accept Software

January 4, 2010

Per my previous introduction to Product Management Applications, this writeup summarizes the Accept Software solution.
Accept Innovation Management Solutions – provides 3 on-demand software applications:  Accept Ideas, Accept Portfolio, and Accept Requirements.
Accept Ideas:
Engages customers, partners, suppliers and employees about products and services using:

Web 2.0 collaboration and social networking technologies including forums, [...]

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5 Product Management Applications

January 4, 2010

One of my previous consulting projects involved the implementation of a product management software application. My tasks included pilot testing, program management, assessing needs of stakeholders and providing recommendations, documenting the process and user work flows, system administration of the application, and user training. It took around a year to get 200+ users in product [...]

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